• Move action buttons where they make the most sense or create your custom ones
• Hide or show elements without creating a new paywall.
• Use our new holiday templates - starting with Halloween.

Continuing our diligent work of improving the load speed of our analytics charts, this time we gave a boost to our Funnels dashboard, which now loads 20 times faster! Such an improvement now makes the work with segmenting and filtering much more efficient and convenient. Here are the results you are sure to appreciate:

• The median request duration changed from an average of 2.5 seconds to about 100 milliseconds.
• The 80th percentile figure jumped from an average of 9 seconds to around 400 milliseconds.

• A free layout with a vertical hierarchy of elements;
• New widgets: cards, timers, toggles, and carousels; 
• Support for long paywalls and scrolls. 

Currently available for iOS with Adapty SDK 3.0.0. For more details, visit our documents section.

We dedicated May to spring cleaning, releasing numerous minor improvements to make Adapty much more enjoyable. But there still were a few major ones:

ARPU and Installs in Cohorts. The Cohorts chart now includes ARPU and install numbers for each user cohort, making it easier to assess cohort significance at a glance. You can enable or disable the ARPU column in the Columns menu. These enhancements should help you easier make informed decisions about ad spend and marketing effectiveness.

CDN for paywall A/B testing. With Adapty SDK 2.11.0, the CDN used for caching paywalls is now also used in paywall A/B testing. It means the paywall variation is now assigned not on the Adapty server, but on the device, which should result in much quicker paywall loads. The use of CDN overall reduces paywall load times to 300-500 milliseconds (!), ensuring a seamless user experience even in regions with slower internet.

Stay tuned for more and hotter summer updates next month!

Now, you can receive regular email updates containing all the essential app data. Here's a scope of the update:

• Recurrent email reports deliver essential app data directly to your inbox on a daily, weekly, or monthly basis.
• Adjust reports to your needs by selecting summary or detailed data for specific apps in your account settings.
• The content, timezone, order, and revenue type in these email reports are tailored according to your Overview configuration.

As a side note, we also made changes to gathering Apple Search Ads attribution data. Previously, ASA attribution was collected on our SDK’s side, but we’ve now transitioned to server-based collection, which enhances data reliability. Be sure to update your SDK to the latest version to leverage these improvements effectively.

One of the major April updates was enhancing the Conversion section of Adapty, delivering a smoother user experience. Updates include:

• Quicker chart loading: Enjoy a 20x faster loading speed for Conversion charts, ensuring a smoother user experience.
• Refined incomplete data handling: Conversion charts now highlight periods with incomplete data and adjust averages accordingly, providing more accurate insights.
• Conversion charts in Overview: Now you can access popular conversion metrics like Install to Trial, Install to Paid, and Trial to Paid in the Overview dashboard.

Explore the Conversion section firsthand to experience the updates.

While we dedicated the first month of spring to the preparation of more substantial updates to be released in the following months, a few useful updates still got released in March:

The Stripe integration is available for everyone starting the Free plan. Dive into the docs to learn how you can connect Stripe to Adapty right now.

Remote Config got several UI/UX updates. Working with JSON files got much more pleasant with new syntax updates including the auto-completion of strings and dictionaries, auto-indentation of nested objects, object and array folding, and more.

The "by Day" view in analytics got a 2x limit increase. Due to the popularity of this segmentation method, we decided to double the limit of the days that can be viewed at once from 92 to 184. So now you can view how this or that metric changed from day to day for up to 6 months.

Stay tuned for more and bigger updates to be released this spring!

The last month of winter brought several handy updates for the Paywall Builder and a long-awaited prediction feature for paywall A/B testing:

Close button delay. Now you can set the delay time for the close button to appear on your paywall. Just enable the “Show after delay” toggle and you’re free to set the delay time and the fade-in duration for the button. 

Font styles and customization. Every text field on your paywall can feature the font of your choice, including custom ones. Style the text by making it bold, italic, etc. Set one font and style for the whole paywall or adjust every textual element separately. Find more details in the docs.

Custom tags. Use custom tags to provide a dynamic and personalized paywall experience to your users. Create a variable that can be substituted with a custom text depending on a certain criterion. Learn how to use custom tags here.

Image localization and zoom/crop. Adapt your paywall to other cultures better by uploading (and cropping) different background images for different locales. 

Prediction for paywall A/B testing. Rely on AI to make the right choice when A/B testing your paywalls. The predicted P2BB (Probability-to-be-the-best) helps in quicker and more reliable decision-making than relying solely on real-time metrics. Learn more about how it works.

The springtime is also expected to be generous with updates, so stay tuned!

We’re back from the holidays with some new and exciting winter updates! Here's a recap of what we worked on for the last couple of months:

Analytics load speed improved. Most Adapty charts now load up to 5x faster! With the reworked calculation logic under the hood, our request duration has dropped to under 1 second. The Cohorts, Funnels, and Conversions charts are next in line to be sped up, so stay tuned!

Stripe support has been added. Grant automatic access to paid features for users who bought on the web and later logged in to the app or consolidate subscription analytics in the Adapty dashboard, including cohorts, predictions, and other analytics tools. Learn more in the docs.

New dashboard – Overview.  We’ve added a new analytics dashboard that shows several metric charts for all of your apps on one screen. Customize it to display only the metrics you find relevant. Optimized for the mobile view!

Slack integration added. Receive subscription event notifications right into your Slack channel in one feed. It’s a great way to keep the finger on the pulse of what’s going on with your app revenue. 

Access level sharing reworked. Now in Adapty, you can disable sharing purchases between user accounts if you’d like to restrict access only to one ID and prevent the cases where two or more people may use the same purchases on one device. Find out more in our documentation.

Stay tuned for more awesome updates in 2024!

We all value the time away from our laptops and computers, especially during the holiday season. But keeping track of the metrics is also important, and that's why we're thrilled to announce that our website now supports mobile layout, making it easier than ever to access our powerful analytics tools on the go!

If you're reading this post on the desktop, give it a try on the mobile. If you're on the mobile: congrats, things should finally be better now! As always, we're eager to get some feedback from you — so if anything feels off, feel free to reach out to us in chat or over email.

This is a feature that has been requested countless times and we are glad we could deliver on this before the end of 2023.

Wishing you a Merry Christmas and a successful year ahead, from all of us at Adapty! 🎁 🎄 🎅