Virtual currencies

Define a currency (credits, tokens, coins), link it to your products, and Adapty grants and tracks each user's balance. Set it up in the dashboard, then read and spend through the server-side API. Useful for AI apps that charge per generation, video apps selling episode unlocks, and games with in-app currency.

Create your first currency →

Original price and discount in webhooks

You can now see whether a user paid full price on their first transaction and what the renewal will cost. Webhook events with price data include the full price, alongside the amount the user paid, per country and currency. The new fields are additive and nullable, so your existing payloads keep working.

See the docs →

Automations for Ad Groups

Automation rules now run at the ad group level. Set your conditions and the rules adjust bids and CPA goals, then enable or pause groups when performance moves.

See the docs →

New campaign creation flow

Campaign setup now runs step by step. You choose a campaign type when you create a campaign: Brand, Competitor, Generic, Discovery, Max Conversion, or Custom. Your account structure stays consistent as campaign count grows.

The new Flow & Paywall Builder is live on iOS, Android, React Native, and Flutter, and it's free on your current plan.

• One editor for onboarding and paywalls. Build the whole flow from the first screens to the paywall in one place.
• Branching, user input, and personalization. Different users see different screens and different paywalls.
• No app release to test a change. Changes go straight to production, so you run more tests in the same quarter.
• Start from a template or from scratch. Dozens of customizable elements, so the design is yours either way.

Watch the one-minute walkthrough → | Go straight to the docs →

About the old builder

Starting Oct 1, we're deprecating the old paywall and onboarding builders, but everything you have live keeps running. Build all new screens in the new one.

Bring your questions

Sofia and Max tour the builder on July 23, answer your questions, and cover what changes and what doesn't for your current setup.

Save your seat →

An AI agent that knows your Apple Ads

Find your best-converting product page
Compare custom product pages inside Apple Ads Manager. Pick 2 to 4, including your current default, and Apple Ads rotates traffic between them, then reports which one converts best. Set up a CPP test →

Show the right paywall on first launch
Apple Ads attribution only lands after the SDK activates, so a paywall shown too early won't match your Apple Ads audience. You can now trigger the targeted paywall as soon as attribution is ready. Setup is a single property. iOS → | React Native → | Capacitor →

Flows

• Start from a template. Open a ready-made flow, change what you need, and ship. More templates are coming. Browse the templates →
• Flows now work on Android and React Native. The no-code builder for paywalls and onboarding supports Android and RN SDK v4 and above. Screens render as native UI with no web views, so they load like the rest of your app.

Profile CRM in Adapty Mail: one customer view
Search for any customer by email or profile ID and see a timeline of everything that happened: the emails you sent, their trial, renewals, and refunds. When an email led to a purchase, the revenue shows up next to it. Open Profiles →

Get your Apple payouts in stablecoin
We opened a closed beta. Adapty collects your Apple payouts and sends them to your crypto wallet for a flat 3% fee. Take the money on Apple's normal schedule, or pay a bit more to get it early instead of waiting 30 to 60 days. Join the beta →

Introducing Flow Builder

Now you can build onboarding, surveys, paywalls, and win-backs as one native flow without code. This month, we shipped Flows in beta. It runs on iOS SDK v4 and above. Android and other SDKs are in progress.

Explore Flow Builder →

New in Autopilot: Activation ARPU

Compare revenue per new install against your category average in Market Insights. Strong conversion with low Activation ARPU means you're bringing in buyers who pay less. Test your pricing or plan structure before anything else.

Check your activation ARPU →

Adapty Mail: Analytics and brand profiles

Analytics. Most teams guess which emails convert users to subscribers. Now you can see delivery metrics and attributed revenue together, sliced by campaign, segment, A/B variant, message, or trigger. You know which combination drives revenue. 

Open Mail analytics →

Brand profile. Users judge your emails before they read them. Control copy, tone, and paywall content from one profile. AdaptyMail pulls it from your App Store page, landing page, legal pages, and social profiles. You edit each section in place.

Set up your brand profile →

UA forecasts before your cohorts mature

Now you can check predicted revenue, ROAS, and ARPU per cohort daily, from D0 to D360 to reallocate spend while campaigns are still running.

Learn more →

CLI: Placement audiences

Manage placement audiences directly from the terminal. Assign different paywalls to different segments without leaving the CLI.

Learn more →

Introducing Adapty Mail

Most apps have a quiet majority — users who signed up, poked around, and never converted. Adapty Mail helps you change that. Create, send, and attribute email campaigns directly from your project, without stitching together a separate platform. Everything is tied to your subscription data, so you know exactly who to reach and when.

Learn more about Adapty Mail →

Autopilot now does more of the growth work for you

Autopilot is becoming your AI Growth Manager — the layer that tells you what to test, why it matters, and how to read the results. Four updates this month move it closer to that role.

• Diagnose your paywall from a screenshot. Upload it and get a benchmarked breakdown against top apps in your category, with concrete layout and copy fixes. Strong recommendations automatically become A/B rounds.
• Every recommendation explains itself. Each round shows the data behind it, what to change, how to set up the test, and a new "How to interpret results" section telling you what to watch and when to call it.
• New benchmark: revenue by duration. The Market Insights chart shows how your revenue splits across subscription lengths and where it diverges from the category average in your country.
• Your growth plan in one place. A redesigned hub holds your full hypothesis pool — Pricing, Visual, Geo-pricing — with version history, refresh, and easier navigation between rounds.

Explore Autopilot →

Forecasts that fit your app

Predicted LTV and revenue now use your own cohort retention data when you have enough history — and fall back to cross-app averages for newer apps. Either way, the numbers are useful from the start.

Learn more →

Send all events to Adapty UA

Meta and TikTok model audiences better when they see the full picture. Adapty now forwards installs and transactions from organic and unattributed users to your pixel — not just users tied to a campaign.

Meta setup → | TikTok setup →

Developer CLI

Manage Adapty entirely from the terminal — no dashboard needed. Create apps, set up products, build paywalls, configure placements. All scriptable, all automatable. We also released an Adapty CLI skill, so AI coding assistants can work with the CLI natively. Learn more →

Major Autopilot updates

- See how competitors price in your markets. Autopilot analyzes your top-5 revenue countries and shows competitor pricing and category benchmarks for each. If 10% of your revenue comes from Japan, you see what competitors charge there and how your category converts — so pricing decisions are based on your actual market mix, not just one geography. Learn more →
- Launch geo-pricing tests per country. Autopilot recommends a specific price in local currency for each of your top markets, based on conversion data and purchasing power. Pick a country, review the recommendation, and launch an A/B test — up to 5 geo-pricing rounds simultaneously. Learn more →

Apple Ads Manager 2.0 – the biggest update since launch!

- Market Intelligence. See which keywords your competitors bid on across 50+ countries, find long-tail gaps, and add keywords directly to your campaigns — no Discovery campaign needed. Learn more →

Google Ads and FunnelFox integrations in Adapty UA

Two new integrations are live in Adapty UA: Google Ads and FunnelFox. Connect your ad channels and tie spend directly to subscription revenue. Learn more → 

Major Autopilot updates

Our Autopilot tool has just become even more powerful.

• Country-level competitor pricing: Compare your subscription prices against competitors in your top markets. See where you're priced above or below the competition and adjust accordingly.
• Growth plan: visual ideas & custom hypotheses: Visual paywall recommendations now have dedicated pages in the sidebar with full execution flow. Plus, you can add your own hypothesis — monetization or visual — and launch it through the same guided A/B test setup. Read the docs →

Country-specific product pricing

Set different prices per country directly in the Adapty dashboard — Adapty syncs changes to App Store Connect and Google Play automatically. Every pricing update is logged in the audit log, so no change goes untracked. Read the docs →

Push notifications in Adapty mobile app 

This one's been highly requested: you can now stay on top of your app's subscription activity on the go, without opening the dashboard. In our iOS app, you can configure push notifications for 14 event types, including trial events, subscription events, and issues. Read the docs →

Onboarding version control

Track and manage versions of your onboardings with a full version history. Review changes and roll back when needed — same version control you're used to with paywalls, now for onboardings too. Read the docs →

Paywall conversion charts

Two new conversion charts — Paywall view → Trial and Paywall view → Paid — show how your paywalls convert viewers into subscribers. Useful for comparing paywall performance across A/B tests and placements. Read the docs →

Duplicate segments

Copy an existing segment with all its filters instead of rebuilding a similar one from scratch. Especially handy when running multiple campaigns or A/B tests with overlapping audiences. Read the docs →

Kotlin Multiplatform SDK 3.15 

Adds onboarding support, web paywalls, and API improvements. Read the docs → 

Capacitor SDK 3.16

Adds Capacitor 8 support. Projects using Capacitor 7 should stay on SDK v3.15. Read the docs →

Capacitor SDK is out of beta

After months in beta, the Capacitor SDK is officially here. If you're building cross-platform apps with Capacitor, you now have full subscription management support without the platform-specific headaches. Read the docs →

Global pricing opportunities in Autopilot

Get country-specific pricing recommendations for your top 5 markets. Autopilot analyzes local conversion rates and purchasing power to suggest whether you should raise, lower, or maintain prices based on the Adapty Pricing Index.

Autopilot now works for new apps

You no longer need extensive transaction history to get started with Autopilot — it now provides growth insights for brand-new apps from day one. One more thing: you can now choose which specific paywall Autopilot analyzes before it runs. Read the docs →

New billing and grace period charts

Get more visibility into how billing retries and grace periods affect your revenue. Four new charts let you track that: Billing issue converted, Billing issue converted revenue, Grace period converted, and Grace period converted revenue. Especially useful if you're actively working on retention recovery.

New documentation platform

We migrated our documentation to a new platform with better search, clearer navigation, and a redesigned homepage. 

New features in Apple Ads Manager

Apple Ads Manager just got significantly more powerful. This update eliminates several workflow bottlenecks and gives you more control over ad performance:

• Create ads directly in Adapty: You can now map Custom Product Pages to specific ad groups and intents. No more switching tools or manually setting up ads in Apple’s console. Read the docs →
• Ad-level attribution: Access performance metrics at the ad level to see which specific ad setup is driving results.
• New charts for campaigns, ad groups, and keywords: Combine multiple attribution metrics in one chart to spot correlations over time. Plus, you can now open keyword charts directly from the Keywords tab, simplifying navigation. Read the docs →

Apple Ads segmentation: Create user segments in Adapty based on Apple Ads data — including campaigns, ad groups, and keywords. This makes launching tailored paywalls much faster. Read the docs →

Create dynamic rolling segments

You can now create user segments that update automatically over time. Users enter and exit segments based on conditions you define, such as actions taken within the last N hours or days. This lets you run A/B tests for new or recently active users without manual updates. Learn more →

In-app web paywalls

Display web paywalls within your app using an in-app browser, providing a seamless experience without external redirects.  iOS | Android | React Native | Flutter

Updated template library

Finding the right paywall template is now easier. With this update, you can sort templates by length, components, visuals, and more.

Web paywall button for Android

You can add a button that opens a web paywall on Android directly from the Paywall Builder. 

Available starting from the Android SDK 3.15.0.

Line-by-line AI translation in Paywall Builder

In Paywall Builder, you can select specific text elements in your paywall and translate them with AI assistance, making localization more precise and flexible. Learn more →

Search apps by name

We added app name search so you can find the right application faster, especially when managing multiple apps.

Create products directly in Adapty

No more going back and forth when adding new products. Now you can create them directly in Adapty and push them to the stores. A couple of clicks and everything is synced. Running experiments becomes easier than ever. Learn more in our docs →

Explore new templates in Paywall Builder

We’ve added 17 more, bringing the total to 80 unique paywalls in our library. Find the one that fits your app best and customize it freely.

Or design high-converting paywalls with the AI Paywall Generator

Using a familiar chat interface, describe what you want, get a ready design, and edit as needed. More details →

Get the money stores owe you right away with Adapty Finance

Apple pays after 45 days. Google after 30. But your growth can’t wait. Adapty Finance unlocks up to 85% of your earned revenue within 1-2 days. Get the details here →

Kotlin Multiplatform and Capacitor Adapty SDKs are here

We continue expanding the range of languages and technologies that Adapty integrates with. Check out our Kotlin Multiplatform and Capacitor docs.