Introducing Adapty Mail

Most apps have a quiet majority — users who signed up, poked around, and never converted. Adapty Mail helps you change that. Create, send, and attribute email campaigns directly from your project, without stitching together a separate platform. Everything is tied to your subscription data, so you know exactly who to reach and when.

Learn more about Adapty Mail →

Autopilot now does more of the growth work for you

Autopilot is becoming your AI Growth Manager — the layer that tells you what to test, why it matters, and how to read the results. Four updates this month move it closer to that role.

• Diagnose your paywall from a screenshot. Upload it and get a benchmarked breakdown against top apps in your category, with concrete layout and copy fixes. Strong recommendations automatically become A/B rounds.
• Every recommendation explains itself. Each round shows the data behind it, what to change, how to set up the test, and a new "How to interpret results" section telling you what to watch and when to call it.
• New benchmark: revenue by duration. The Market Insights chart shows how your revenue splits across subscription lengths and where it diverges from the category average in your country.
• Your growth plan in one place. A redesigned hub holds your full hypothesis pool — Pricing, Visual, Geo-pricing — with version history, refresh, and easier navigation between rounds.

Explore Autopilot →

Forecasts that fit your app

Predicted LTV and revenue now use your own cohort retention data when you have enough history — and fall back to cross-app averages for newer apps. Either way, the numbers are useful from the start.

Learn more →

Send all events to Adapty UA

Meta and TikTok model audiences better when they see the full picture. Adapty now forwards installs and transactions from organic and unattributed users to your pixel — not just users tied to a campaign.

Meta setup → | TikTok setup →

Developer CLI

Manage Adapty entirely from the terminal — no dashboard needed. Create apps, set up products, build paywalls, configure placements. All scriptable, all automatable. We also released an Adapty CLI skill, so AI coding assistants can work with the CLI natively. Learn more →

Major Autopilot updates

- See how competitors price in your markets. Autopilot analyzes your top-5 revenue countries and shows competitor pricing and category benchmarks for each. If 10% of your revenue comes from Japan, you see what competitors charge there and how your category converts — so pricing decisions are based on your actual market mix, not just one geography. Learn more →
- Launch geo-pricing tests per country. Autopilot recommends a specific price in local currency for each of your top markets, based on conversion data and purchasing power. Pick a country, review the recommendation, and launch an A/B test — up to 5 geo-pricing rounds simultaneously. Learn more →

Apple Ads Manager 2.0 – the biggest update since launch!

- Market Intelligence. See which keywords your competitors bid on across 50+ countries, find long-tail gaps, and add keywords directly to your campaigns — no Discovery campaign needed. Learn more →

Google Ads and FunnelFox integrations in Adapty UA

Two new integrations are live in Adapty UA: Google Ads and FunnelFox. Connect your ad channels and tie spend directly to subscription revenue. Learn more → 

Major Autopilot updates

Our Autopilot tool has just become even more powerful.

• Country-level competitor pricing: Compare your subscription prices against competitors in your top markets. See where you're priced above or below the competition and adjust accordingly.
• Growth plan: visual ideas & custom hypotheses: Visual paywall recommendations now have dedicated pages in the sidebar with full execution flow. Plus, you can add your own hypothesis — monetization or visual — and launch it through the same guided A/B test setup. Read the docs →

Country-specific product pricing

Set different prices per country directly in the Adapty dashboard — Adapty syncs changes to App Store Connect and Google Play automatically. Every pricing update is logged in the audit log, so no change goes untracked. Read the docs →

Push notifications in Adapty mobile app 

This one's been highly requested: you can now stay on top of your app's subscription activity on the go, without opening the dashboard. In our iOS app, you can configure push notifications for 14 event types, including trial events, subscription events, and issues. Read the docs →

Onboarding version control

Track and manage versions of your onboardings with a full version history. Review changes and roll back when needed — same version control you're used to with paywalls, now for onboardings too. Read the docs →

Paywall conversion charts

Two new conversion charts — Paywall view → Trial and Paywall view → Paid — show how your paywalls convert viewers into subscribers. Useful for comparing paywall performance across A/B tests and placements. Read the docs →

Duplicate segments

Copy an existing segment with all its filters instead of rebuilding a similar one from scratch. Especially handy when running multiple campaigns or A/B tests with overlapping audiences. Read the docs →

Kotlin Multiplatform SDK 3.15 

Adds onboarding support, web paywalls, and API improvements. Read the docs → 

Capacitor SDK 3.16

Adds Capacitor 8 support. Projects using Capacitor 7 should stay on SDK v3.15. Read the docs →

Capacitor SDK is out of beta

After months in beta, the Capacitor SDK is officially here. If you're building cross-platform apps with Capacitor, you now have full subscription management support without the platform-specific headaches. Read the docs →

Global pricing opportunities in Autopilot

Get country-specific pricing recommendations for your top 5 markets. Autopilot analyzes local conversion rates and purchasing power to suggest whether you should raise, lower, or maintain prices based on the Adapty Pricing Index.

Autopilot now works for new apps

You no longer need extensive transaction history to get started with Autopilot — it now provides growth insights for brand-new apps from day one. One more thing: you can now choose which specific paywall Autopilot analyzes before it runs. Read the docs →

New billing and grace period charts

Get more visibility into how billing retries and grace periods affect your revenue. Four new charts let you track that: Billing issue converted, Billing issue converted revenue, Grace period converted, and Grace period converted revenue. Especially useful if you're actively working on retention recovery.

New documentation platform

We migrated our documentation to a new platform with better search, clearer navigation, and a redesigned homepage. 

New features in Apple Ads Manager

Apple Ads Manager just got significantly more powerful. This update eliminates several workflow bottlenecks and gives you more control over ad performance:

• Create ads directly in Adapty: You can now map Custom Product Pages to specific ad groups and intents. No more switching tools or manually setting up ads in Apple’s console. Read the docs →
• Ad-level attribution: Access performance metrics at the ad level to see which specific ad setup is driving results.
• New charts for campaigns, ad groups, and keywords: Combine multiple attribution metrics in one chart to spot correlations over time. Plus, you can now open keyword charts directly from the Keywords tab, simplifying navigation. Read the docs →

Apple Ads segmentation: Create user segments in Adapty based on Apple Ads data — including campaigns, ad groups, and keywords. This makes launching tailored paywalls much faster. Read the docs →

Create dynamic rolling segments

You can now create user segments that update automatically over time. Users enter and exit segments based on conditions you define, such as actions taken within the last N hours or days. This lets you run A/B tests for new or recently active users without manual updates. Learn more →

In-app web paywalls

Display web paywalls within your app using an in-app browser, providing a seamless experience without external redirects.  iOS | Android | React Native | Flutter

Updated template library

Finding the right paywall template is now easier. With this update, you can sort templates by length, components, visuals, and more.

Web paywall button for Android

You can add a button that opens a web paywall on Android directly from the Paywall Builder. 

Available starting from the Android SDK 3.15.0.

Line-by-line AI translation in Paywall Builder

In Paywall Builder, you can select specific text elements in your paywall and translate them with AI assistance, making localization more precise and flexible. Learn more →

Search apps by name

We added app name search so you can find the right application faster, especially when managing multiple apps.

Create products directly in Adapty

No more going back and forth when adding new products. Now you can create them directly in Adapty and push them to the stores. A couple of clicks and everything is synced. Running experiments becomes easier than ever. Learn more in our docs →

Explore new templates in Paywall Builder

We’ve added 17 more, bringing the total to 80 unique paywalls in our library. Find the one that fits your app best and customize it freely.

Or design high-converting paywalls with the AI Paywall Generator

Using a familiar chat interface, describe what you want, get a ready design, and edit as needed. More details →

Get the money stores owe you right away with Adapty Finance

Apple pays after 45 days. Google after 30. But your growth can’t wait. Adapty Finance unlocks up to 85% of your earned revenue within 1-2 days. Get the details here →

Kotlin Multiplatform and Capacitor Adapty SDKs are here

We continue expanding the range of languages and technologies that Adapty integrates with. Check out our Kotlin Multiplatform and Capacitor docs.

Launch, attribute, and optimize Apple Ads in one place. Real-time analytics, smart automations that grow ROAS, and no MMP fees.

• Save 2–4% of ad spend by eliminating MMP costs.
• Seamless analytics: from impressions to ROAS.
• Single source of truth: no MMP lags, no data loss, no duplicates.
• Automations adjust bids by your rules to hit target CPA/ROAS.
• Best price on the market.
• Adapty infrastructure: security, reliability, and 24/7 support.

Get started in minutes — sign in with Apple (≈3 min) and launch your first campaigns.

Start your 14-day free trial now or book a demo to learn more about Adapty Ads Manager.

For the past month, we’ve been working on major things at Adapty. While some updates are still under wraps, here’s what we can already share.

1. Preview your paywalls in our mobile app

You can now preview paywalls created in the Paywall Builder right in the Adapty iOS app — without publishing them live.

Click “Test on Device” in the builder’s web UI, scan the QR code with your phone, and see how your paywall looks on your device. Or open the app, go to the Paywalls section, select the paywall, and tap the play icon.

By the way, we’ve upgraded the mobile app in more ways than one. Now it's the easiest way to track your app’s performance on the go:

— Check MRR, revenue, installs, ARPU, and subscriptions by day, week, or month

— Access the real-time feed of subscription events — trials, conversions, renewals

— View your active paywalls and A/B test results

Download our app here →

2. Run live API requests directly in our docs

Our API documentation is now interactive.

You no longer need to copy requests into a terminal or import a Postman collection. Just paste your API key into the authorization field and see real responses from your account as you read.

When you are ready to build, copy a ready-to-use code sample in your preferred language and run it instantly.

Try it here →

— Copy-paste paywalls made with our builder. Managing multiple apps? No need to rebuild paywalls from scratch. With Paywall Builder, you can now copy a paywall from one app and paste it into another in seconds. Learn more here →

— Localize onboardings in our Onboarding Builder. Translate your onboarding content manually, use AI, or export a localization file. Adapty creates a localized flow that you can fine-tune and adjust as needed. Click here for details →

— Smoother user experience with instant onboarding screen loading. With our Onboarding Builder, you can now create seamless onboarding flows without any delays between screens. If you already have a flow built in Onboarding Builder, simply republish it to get the speed boost.

— Add transparency to your paywall footer. Use a simple switch in Paywall Builder to make the footer transparent or filled when scrolled.

— Reworked documentation, easier to navigate. Our docs got a major upgrade with a new structure that makes everything faster to find. Jump into streamlined quick start guides or switch between platform-specific sections right from the header.

— Animate your purchase button. You can add subtle animations to purchase buttons in Paywall Builder to better catch users’ attention and boost conversions. More on how to add animations →

— Create custom user segments in analytics. Assign custom attributes to users during onboarding (e.g., their goals within the app) to create meaningful segments. You can then group or filter users in your analytics and see how key metrics like LTV or conversion rates vary across user profiles. Learn more →

— Show custom media on paywalls. Display custom images or videos on paywalls based on user attributes (e.g., user location). This helps build trust, makes your paywalls more relevant, and increases engagement. See how it works →

— Improved Install → Paid conversion metric. We’ve updated this metric to include all subscriptions, not only those started without a trial. for a more complete view of user monetization.

— Faster updates for paywalls and placements. Our CDN and caching systems are now faster and more efficient. That means changes to paywalls or placements go live instantly. No need to wait or refresh manually.

— Smarter audience filters. You can now filter users by install version, install date, or access level and use greater than / less than logic. For example, it’s now easier to target only users on your latest app version without selecting versions one by one.

— New API to manage paywalls remotely. You can now manage paywalls without opening the Adapty dashboard. Use our new server-side API to fetch a specific paywall, list all paywalls, update remote config (e.g., prices, images, button text). This gives your dev team more control and flexibility for automating workflows or integrating Adapty into your backend.

All features are available now. Try them in your dashboard or explore the docs to get started.