We've added two new events, trial_active and subscription_active. Both can go to your integrations and webhooks.

trial_active fires N hours or days after the trial starts, but only if the user hasn't cancelled. That way, your MMP and ad networks get a better signal about users who actually stayed.

Each integration can have its own time window. For example, AppsFlyer gets one duration, your webhook gets another.

Go to Integrations, open the one you send events to, and set your window.

Figma import: Turn design frames into flows

Select frames in Figma, run the Import to Adapty plugin, and each frame becomes an editable screen in a draft flow. 

• Layout, text, images, and buttons all come across. Buttons come already wired to the next screen.
  
• Up to 50 screens per export. Full multi-screen onboardings, not just single paywalls.
• Quiz options and inputs arrive working. Selectable groups and input fields import as real elements, not pictures of them.

Read the Docs →

Flow events: See the data inside a flow

Every input a user makes in a flow now arrives as an SDK event, along with a view event for every screen. No SDK update needed.

• User inputs. Quiz answers, typed names, the date picked on a birthday screen.
• Screen views. Build the flow funnel screen by screen in your own analytics. Not in our dashboard yet.
• Revenue by flow. Group revenue dashboards by flow to see which one earned.

Also new: Migrate paywall placements onto flows in bulk

A placement's content type is fixed when it's created, so every flow needs a new placement with a new ID. The migrate-placements skill creates them in bulk, one flow per paywall, and hands you the old → new ID table to approve. Your old placements keep serving until you ship the new IDs on SDK v4+.

Read the Docs →

Install the flow-generator skill and Claude Code, Codex, or Copilot CLI reads your flow config through the Adapty CLI, rewrites it, previews it, and saves a draft once you approve. New flow from a screenshot, or edits to one you already run: components, themes, locales, interactivity. Read the docs ->

Five ways to build a flow

That makes five, and two of them didn't exist a month ago.

• From scratch, by hand. Full control, and video walkthroughs if you're starting.
• From a template. 25 in the library, waiting for you.
• AI chat in the builder. Helps you edit the screen you have open, one prompt at a time, with one-click undo.
• The flow-generator skill. Screens from a screenshot or from a description. It edits the whole flow, not just the screen you're on.
• Migration from the old builder. Live this week. Anyone on the old Paywall Builder can move a paywall across with one button. It needs a new placement and SDK v4+.

Chargebacks on Google Play now cost developers real money. Since August 3, every lost dispute means paying back the purchase price, plus bank fees on top.

Refund Saver has your back. Turn it on for Google Play, and whenever a chargeback goes into review, Adapty automatically sends Google the evidence it needs: how the purchase was actually used. That helps Google fight illegitimate chargebacks for you, so you keep the revenue you've earned.

Refund preferences are now set per platform in Refund Saver Settings, and the whole page follows: switch between Apple and Google to see what you've saved, refunds requested, and your win rate on each store.

Already saving refunds on iOS? Android is enabled by default. If your app is cross-platform, just add your Google Play credentials to Adapty and Refund Saver starts working automatically. 

Try it now →

Read the docs →

Open the overview page of any paywall you built in the legacy Paywall Builder and click Move to new Flow & Paywall builder. Adapty recreates it as a draft flow: same screens, styling, and copy in every locale, with prices and discounts as variables instead of hardcoded values. Your original stays live while you edit and test the new version.

A few legacy features have no flow equivalent, so the builder opens an Import review panel with each difference and a suggested fix.

Read the docs →

Important: Existing Paywall Builder & Onboarding builder will be deprecated on 1st of October 2026. We highly encourage migrating to the new Flow & Paywall Builder.

Learn more about what will happen

Apple's Retention API: Own the cancelation screen

Send a value reminder, a discount, or a plan switch from your Cancelation screen. You can set it up from the Adapty dashboard with no SDK update and no endpoint to build.

• On-device preview. Check the message inside Apple's cancel sheet, light and dark, before you send it for review.
• AI localization. Write it once in English and every locale fills in.
• Save-rate analytics. See shown, saved, and save rate metrics for each message.

Read the Docs  →

New Flow & Paywall Builder templates you can publish today

Onboarding quizzes, discount offers, and single-screen paywalls. Open a template, connect your products, edit the copy, and publish. 

The same template works for a single paywall or a full multi-screen onboarding, and changes go live without an app release.

Browse new templates  →

Also new: Sync your Apple Ads data on demand 

Apple Ads metadata syncs once a day. If the dashboard looks stale before the next run, trigger the sync yourself in Settings → Troubleshooting. 

Try It out  →

Virtual currencies

Define a currency (credits, tokens, coins), link it to your products, and Adapty grants and tracks each user's balance. Set it up in the dashboard, then read and spend through the server-side API. Useful for AI apps that charge per generation, video apps selling episode unlocks, and games with in-app currency.

Create your first currency →

Original price and discount in webhooks

You can now see whether a user paid full price on their first transaction and what the renewal will cost. Webhook events with price data include the full price, alongside the amount the user paid, per country and currency. The new fields are additive and nullable, so your existing payloads keep working.

See the docs →

Automations for Ad Groups

Automation rules now run at the ad group level. Set your conditions and the rules adjust bids and CPA goals, then enable or pause groups when performance moves.

See the docs →

New campaign creation flow

Campaign setup now runs step by step. You choose a campaign type when you create a campaign: Brand, Competitor, Generic, Discovery, Max Conversion, or Custom. Your account structure stays consistent as campaign count grows.

The new Flow & Paywall Builder is live on iOS, Android, React Native, and Flutter, and it's free on your current plan.

• One editor for onboarding and paywalls. Build the whole flow from the first screens to the paywall in one place.
• Branching, user input, and personalization. Different users see different screens and different paywalls.
• No app release to test a change. Changes go straight to production, so you run more tests in the same quarter.
• Start from a template or from scratch. Dozens of customizable elements, so the design is yours either way.

Watch the one-minute walkthrough → | Go straight to the docs →

About the old builder

Starting Oct 1, we're deprecating the old paywall and onboarding builders, but everything you have live keeps running. Build all new screens in the new one.

Bring your questions

Sofia and Max tour the builder on July 23, answer your questions, and cover what changes and what doesn't for your current setup.

Save your seat →

An AI agent that knows your Apple Ads

Find your best-converting product page
Compare custom product pages inside Apple Ads Manager. Pick 2 to 4, including your current default, and Apple Ads rotates traffic between them, then reports which one converts best. Set up a CPP test →

Show the right paywall on first launch
Apple Ads attribution only lands after the SDK activates, so a paywall shown too early won't match your Apple Ads audience. You can now trigger the targeted paywall as soon as attribution is ready. Setup is a single property. iOS → | React Native → | Capacitor →

Flows

• Start from a template. Open a ready-made flow, change what you need, and ship. More templates are coming. Browse the templates →
• Flows now work on Android and React Native. The no-code builder for paywalls and onboarding supports Android and RN SDK v4 and above. Screens render as native UI with no web views, so they load like the rest of your app.

Profile CRM in Adapty Mail: one customer view
Search for any customer by email or profile ID and see a timeline of everything that happened: the emails you sent, their trial, renewals, and refunds. When an email led to a purchase, the revenue shows up next to it. Open Profiles →

Get your Apple payouts in stablecoin
We opened a closed beta. Adapty collects your Apple payouts and sends them to your crypto wallet for a flat 3% fee. Take the money on Apple's normal schedule, or pay a bit more to get it early instead of waiting 30 to 60 days. Join the beta →

Introducing Flow Builder

Now you can build onboarding, surveys, paywalls, and win-backs as one native flow without code. This month, we shipped Flows in beta. It runs on iOS SDK v4 and above. Android and other SDKs are in progress.

Explore Flow Builder →

New in Autopilot: Activation ARPU

Compare revenue per new install against your category average in Market Insights. Strong conversion with low Activation ARPU means you're bringing in buyers who pay less. Test your pricing or plan structure before anything else.

Check your activation ARPU →

Adapty Mail: Analytics and brand profiles

Analytics. Most teams guess which emails convert users to subscribers. Now you can see delivery metrics and attributed revenue together, sliced by campaign, segment, A/B variant, message, or trigger. You know which combination drives revenue. 

Open Mail analytics →

Brand profile. Users judge your emails before they read them. Control copy, tone, and paywall content from one profile. AdaptyMail pulls it from your App Store page, landing page, legal pages, and social profiles. You edit each section in place.

Set up your brand profile →

UA forecasts before your cohorts mature

Now you can check predicted revenue, ROAS, and ARPU per cohort daily, from D0 to D360 to reallocate spend while campaigns are still running.

Learn more →

CLI: Placement audiences

Manage placement audiences directly from the terminal. Assign different paywalls to different segments without leaving the CLI.

Learn more →