If you level up by discovering sources of growth with Airbridge, this new integration is for you. Airbridge's privacy-first measurement suite, packed with multi-touch attribution and marketing mix modeling, can maximize your mobile growth together with Adapty in two ways.

1. Send Adapty's events to Airbridge.
2. Receive marketing attribution from Airbridge to enrich analytics in Adapty.

To set it up, follow the documentation.

Hey everyone!

In the latest SDK release 2.4.x, we've increased the number of custom attributes per user from 10 to 30. The attribute value length has been also increased to 50 characters. Enjoy!

For React Native developers: we've just released an important fix in version 2.4.2, please consider updating. If you prefetched multiple paywalls with the same product before displaying the paywall, it could lead to the wrong paywall associated with the purchase. It might affect paywall metrics. This problem existed in RN SDK from version 2.2.

Introducing the latest Adapty cohorts update! Performance is now shown not only by renewals but also by days 📆.

1. See how many purchases are made during the first day.
2. Track ARPPU, ARPAS, revenue, and subscriptions on the Nth day for each cohort.
3. Analyze trends in revenue generated by different cohorts and products.
4. Use this view when renewals are not applicable, for example, for consumable or one-time products.

So awaited no-code solution for fast testing of the paywalls is life. Try the Adapty paywall builder.

1. The layout is based on the analysis of the most popular paywalls in the industry and guarantees basic conversion by default.

2. You can totally change the look and feel of your paywall with several clicks in the Adapty web dashboard and get a native iOS layout in your app. 

3. Just once set up the SDK part and you need no more development to run all possible experiments with the Adapty paywall builder.  

Ready to try? Let's go🏄‍♂️  

Localizations can be sent now as separate JSONs in the paywall remote config interface. You may consider setting different languages and localizing your paywalls according to local culture to capture more subscribers 🌎 🌍 🌏
Paywalls will load faster because only one locale will be downloaded.

The old way to keep localizations in one JSON is still available though we recommend transferring to separate with new functionality as the old one will be deprecated in several months and not supported by the latest SDK versions.

Customer user ID is now shown in the Profiles section as a separate column.
What does it mean? 👤
1. This column is the first and it's easy to identify users in the table by it.
2. Now you can not only search a profile by your custom ID but also see this parameter in a row with other user attributes to be sure your search is successful.
3. Please mind that Customer user ID is sent to Adapty by you and is usually used as an authorization parameter to identify one profile on several platforms. So if you haven't used it before and consider adding you may read more about its implementation.
  

Before today you tracked your income from different cohorts with the Adapty table and calculated the economy somewhere else. But now you can see how much was spent on each cohort on the same page. And of course, evaluate the return of spending to balance your unit economy.
This feature is in beta now so, please

1. mind that only Facebook spending is supported;

2. send us your data from Facebook according to the instruction to add it to the report;

3. kindly share your feedback after you use it  🍰

You can save time understanding the results of an app at one glance. To make it easier we've added some options to the charts 🏔  
1. New types of charts are added: 100% stacked column and 100% stacked area. These two are especially cool to track the split of subscriptions by renewal status.
2. Comparison is shown for areas when grouping is off or just one option in the grouping is selected.
3. Stacked columns chart can show you comparison and grouping together.
4. Now you can switch off comparison or grouping just by a click on a closing cross.
5. In the calendar of comparison, there is a switch to turn it off/on the chart. It may be useful to hide the comparison chart if you would like to have the previous period benchmark just as a number.

Several hints on how new Adapty tables can work for you.

1. The width of the column is changed by dragging the right border.
2. Sorting is controlled by little arrows ↕
3. Columns can be hidden and reordered through three dots menu in each column's heading.

Meet a bunch of fresh changes for the paywall editing page 🍋 

1. Remote config now has a table view in addition to JSON.
2. You may set types, key names, and values, adding data row by row.
3. We are checking your data to be a valid JSON and showing warnings if it goes wrong.
4. Upload a screenshot, and you'll see it in paywall metrics by hovering on the paywall's name. This eases navigation between multiple paywalls and versions. 
5. Now you can see the current version number on the editing page.
6. Use the check box "create new version" to save your edits for the current version or as a new one.