We're excited to announce the addition of three new charts to Adapty analytics.

🟣 Average Revenue Per User (ARPU): You can gauge the overall revenue effectiveness of your app and identify trends or fluctuations in user spending patterns by observing how much you earn per user installation.

🟣 Installs: The number of installations can describe both your acquisition results and product opportunities, so it is definitely worth keeping an eye on.

🟣 Non-subscriptions: With this chart, you can track the number of purchased products that are not in the category of renewable subscriptions.

Please enjoy new perspectives on your data and let us know about your success.

What's new in app settings? Check out two awaited updates ✌️

1. You can now edit store fee reduction periods at any time, including retrospective changes. The data will be recalculated accordingly. Just fill in the dates for Apple's Small Business Program and Google's Reduce Service Fee, and if your program is currently active, tick the "At the moment" checkbox to activate the lower percentage until you cancel it.

2. You can also now set a timezone for your apps to determine how your app's analytics are displayed in the dashboard. Choose the required timezone, and select whether you want it to apply to all apps or just this particular one. Your data will be shown accordingly. We recommend selecting the same timezone you have in App Store Connect and Google Play Console to maintain data consistency.

We are happy to announce the support for App Store Server Notifications V2, which brings several advantages over the previous version, including:

• Improved security with JSON Web Tokens authentication.
• Enhanced reliability with retry logic and backoff mechanisms.
• Increased flexibility to receive notifications for specific events.

Receive real-time updates about user events through a more secure, reliable, and flexible system 🍏

If you level up by discovering sources of growth with Airbridge, this new integration is for you. Airbridge's privacy-first measurement suite, packed with multi-touch attribution and marketing mix modeling, can maximize your mobile growth together with Adapty in two ways.

1. Send Adapty's events to Airbridge.
2. Receive marketing attribution from Airbridge to enrich analytics in Adapty.

To set it up, follow the documentation.

Hey everyone!

In the latest SDK release 2.4.x, we've increased the number of custom attributes per user from 10 to 30. The attribute value length has been also increased to 50 characters. Enjoy!

For React Native developers: we've just released an important fix in version 2.4.2, please consider updating. If you prefetched multiple paywalls with the same product before displaying the paywall, it could lead to the wrong paywall associated with the purchase. It might affect paywall metrics. This problem existed in RN SDK from version 2.2.

Introducing the latest Adapty cohorts update! Performance is now shown not only by renewals but also by days 📆.

1. See how many purchases are made during the first day.
2. Track ARPPU, ARPAS, revenue, and subscriptions on the Nth day for each cohort.
3. Analyze trends in revenue generated by different cohorts and products.
4. Use this view when renewals are not applicable, for example, for consumable or one-time products.

So awaited no-code solution for fast testing of the paywalls is life. Try the Adapty paywall builder.

1. The layout is based on the analysis of the most popular paywalls in the industry and guarantees basic conversion by default.

2. You can totally change the look and feel of your paywall with several clicks in the Adapty web dashboard and get a native iOS layout in your app. 

3. Just once set up the SDK part and you need no more development to run all possible experiments with the Adapty paywall builder.  

Ready to try? Let's go🏄‍♂️  

Localizations can be sent now as separate JSONs in the paywall remote config interface. You may consider setting different languages and localizing your paywalls according to local culture to capture more subscribers 🌎 🌍 🌏
Paywalls will load faster because only one locale will be downloaded.

The old way to keep localizations in one JSON is still available though we recommend transferring to separate with new functionality as the old one will be deprecated in several months and not supported by the latest SDK versions.

Customer user ID is now shown in the Profiles section as a separate column.
What does it mean? 👤
1. This column is the first and it's easy to identify users in the table by it.
2. Now you can not only search a profile by your custom ID but also see this parameter in a row with other user attributes to be sure your search is successful.
3. Please mind that Customer user ID is sent to Adapty by you and is usually used as an authorization parameter to identify one profile on several platforms. So if you haven't used it before and consider adding you may read more about its implementation.
  

Before today you tracked your income from different cohorts with the Adapty table and calculated the economy somewhere else. But now you can see how much was spent on each cohort on the same page. And of course, evaluate the return of spending to balance your unit economy.
This feature is in beta now so, please

1. mind that only Facebook spending is supported;

2. send us your data from Facebook according to the instruction to add it to the report;

3. kindly share your feedback after you use it  🍰