Hey there!

We're happy to announce that we now support App Store and Google Play taxes in Integrations. This will be useful for those of you who would like to see net proceeds (revenue adjusted for both store commission fee and taxes) in external services, be it those you use for analytics or attribution.

We also added support for net proceeds in Placements: so you can always see exactly how much you're earning across the entire Adapty toolset.

Check out our docs for more info on how we calculate and apply the taxes and stay tuned for more updates!

🌎 📕 Big News for Adapty users! Discover the "State of in-app subscriptions in the US 2023" report. Observe up-to-date pricing strategies, LTV benchmarks, refund stats, best-selling product combinations, and more. We've analyzed millions of anonymized purchases to provide you with the latest data that can help you refine your app strategy. 📊

We've sent a copy of the report to your email. But if you'd like to access it again or share it, feel free to use the link to the report page.

Hey everyone!

Today we announce long-awaited support for App Store and Google Play taxes in all charts and cohorts. We get tax rates directly from Apple and Google to ensure they're current.

Please refer to the docs for more details on calculating and applying taxes. Soon we will support them across integrations too.

Stay tuned for the bigger updates!

Hey everyone!

We're excited to announce Paywalls 2.0. We've been working on it for several months and believe it will drastically improve your experience with paywalls and A/B tests.

It will be released gradually in July, and now we want to share the ideas behind it and how to use the new system in the most efficient way.

Please read the docs carefully, it will help you a lot in understanding and transitioning to the new system.

In the coming weeks, you'll see it live in Adapty Dashboard, and we'll release technical docs as well. No SDK changes will be needed.

Stay tuned!

Hey there!

We've released a long-awaited LTV chart. Now you can quickly see how LTV changes over time and find patterns using segmentations.

1. LTV "by renewals" shows how LTV grows each subscription period.
2. LTV "by days" shows how LTV grows over calendar periods, for example, LTV within the 3 months after installation.
3. Group data by countries, products, duration, and store, to find insights.
4. As always, you can export the data in table format to analyze raw numbers.

Let us know how you track LTV and what else we can add to help you :)

Meet two Event feed updates, designed to enhance your data analysis experience and streamline the workflow.

🔍 Error tracking:
Now you can quickly identify in the dashboard if there is any error in the process of transferring data between the Adapty system and external integration. When an error occurs, you will notice red color in the Event Feed. Simply hover over the red event to see the type of error encountered. If an event is not highlighted like an error but has grey color it means that it is disabled and not sent. 

🔍 Event display limit:
To optimize the speed and responsiveness of the Event feed, we will implement a limit on the number of events displayed. Moving forward, you will see data from the last two weeks in the Event feed. This change improves the loading speed of the page, allowing you to navigate and analyze your data more efficiently.

We value your feedback! If you have any questions or suggestions, please feel free to share.

We're excited to announce the addition of three new charts to Adapty analytics.

🟣 Average Revenue Per User (ARPU): You can gauge the overall revenue effectiveness of your app and identify trends or fluctuations in user spending patterns by observing how much you earn per user installation.

🟣 Installs: The number of installations can describe both your acquisition results and product opportunities, so it is definitely worth keeping an eye on.

🟣 Non-subscriptions: With this chart, you can track the number of purchased products that are not in the category of renewable subscriptions.

Please enjoy new perspectives on your data and let us know about your success.

What's new in app settings? Check out two awaited updates ✌️

1. You can now edit store fee reduction periods at any time, including retrospective changes. The data will be recalculated accordingly. Just fill in the dates for Apple's Small Business Program and Google's Reduce Service Fee, and if your program is currently active, tick the "At the moment" checkbox to activate the lower percentage until you cancel it.

2. You can also now set a timezone for your apps to determine how your app's analytics are displayed in the dashboard. Choose the required timezone, and select whether you want it to apply to all apps or just this particular one. Your data will be shown accordingly. We recommend selecting the same timezone you have in App Store Connect and Google Play Console to maintain data consistency.

We are happy to announce the support for App Store Server Notifications V2, which brings several advantages over the previous version, including:

• Improved security with JSON Web Tokens authentication.
• Enhanced reliability with retry logic and backoff mechanisms.
• Increased flexibility to receive notifications for specific events.

Receive real-time updates about user events through a more secure, reliable, and flexible system 🍏

If you level up by discovering sources of growth with Airbridge, this new integration is for you. Airbridge's privacy-first measurement suite, packed with multi-touch attribution and marketing mix modeling, can maximize your mobile growth together with Adapty in two ways.

1. Send Adapty's events to Airbridge.
2. Receive marketing attribution from Airbridge to enrich analytics in Adapty.

To set it up, follow the documentation.