2024 has been a year of milestones - both for you and your app. Now it’s time to celebrate your journey.

Your Adapty Wrapped 2024 is ready to explore:

• Key metrics like revenue and installs.
• Milestones and achievements that showcase your hard work.

Bonus! We’re offering something special — win app growth mentorship sessions with an expert!

Here’s how to enter:

1. Share any card from your recap on social media.
2. Tag Adapty and use #adaptywrapped.

That’s it!

We’ll randomly select a winner on January 6. Good luck!

November brought some exciting updates to help you grow your revenue!

Refund Saver. It sends real-time data to Apple, making it easier to prevent unjustified refunds. Apps using it have dropped refund rates from 4% to 2.3%, saving thousands of dollars every month.

Adapty iOS SDK 3.2.0. It’s a big step forward – so much so, it could be called version 4.0. This update includes:

• Full StoreKit 2 support: it handles nearly all purchase types with ease.
• Swift 6 compatibility: fully supports the latest version of Swift.

Win-back offers. Bring back lapsed users by adding win-back offers directly to your paywalls. Fully supported with the latest SDK update (3.2.0).

Paywall Builder updates:

• Flutter SDK support, Unity coming soon.
• “View More Plans” button to guide user choices.
• Content tabs for better plan organization.
• Timer modes for limited-time offers.
• Underline & strikethrough text formatting.

Stay tuned for even more rich updates coming soon!

• Move action buttons where they make the most sense or create your custom ones
• Hide or show elements without creating a new paywall.
• Use our new holiday templates - starting with Halloween.

Continuing our diligent work of improving the load speed of our analytics charts, this time we gave a boost to our Funnels dashboard, which now loads 20 times faster! Such an improvement now makes the work with segmenting and filtering much more efficient and convenient. Here are the results you are sure to appreciate:

• The median request duration changed from an average of 2.5 seconds to about 100 milliseconds.
• The 80th percentile figure jumped from an average of 9 seconds to around 400 milliseconds.

• A free layout with a vertical hierarchy of elements;
• New widgets: cards, timers, toggles, and carousels; 
• Support for long paywalls and scrolls. 

Currently available for iOS with Adapty SDK 3.0.0. For more details, visit our documents section.

We dedicated May to spring cleaning, releasing numerous minor improvements to make Adapty much more enjoyable. But there still were a few major ones:

ARPU and Installs in Cohorts. The Cohorts chart now includes ARPU and install numbers for each user cohort, making it easier to assess cohort significance at a glance. You can enable or disable the ARPU column in the Columns menu. These enhancements should help you easier make informed decisions about ad spend and marketing effectiveness.

CDN for paywall A/B testing. With Adapty SDK 2.11.0, the CDN used for caching paywalls is now also used in paywall A/B testing. It means the paywall variation is now assigned not on the Adapty server, but on the device, which should result in much quicker paywall loads. The use of CDN overall reduces paywall load times to 300-500 milliseconds (!), ensuring a seamless user experience even in regions with slower internet.

Stay tuned for more and hotter summer updates next month!

Now, you can receive regular email updates containing all the essential app data. Here's a scope of the update:

• Recurrent email reports deliver essential app data directly to your inbox on a daily, weekly, or monthly basis.
• Adjust reports to your needs by selecting summary or detailed data for specific apps in your account settings.
• The content, timezone, order, and revenue type in these email reports are tailored according to your Overview configuration.

As a side note, we also made changes to gathering Apple Search Ads attribution data. Previously, ASA attribution was collected on our SDK’s side, but we’ve now transitioned to server-based collection, which enhances data reliability. Be sure to update your SDK to the latest version to leverage these improvements effectively.

One of the major April updates was enhancing the Conversion section of Adapty, delivering a smoother user experience. Updates include:

• Quicker chart loading: Enjoy a 20x faster loading speed for Conversion charts, ensuring a smoother user experience.
• Refined incomplete data handling: Conversion charts now highlight periods with incomplete data and adjust averages accordingly, providing more accurate insights.
• Conversion charts in Overview: Now you can access popular conversion metrics like Install to Trial, Install to Paid, and Trial to Paid in the Overview dashboard.

Explore the Conversion section firsthand to experience the updates.

While we dedicated the first month of spring to the preparation of more substantial updates to be released in the following months, a few useful updates still got released in March:

The Stripe integration is available for everyone starting the Free plan. Dive into the docs to learn how you can connect Stripe to Adapty right now.

Remote Config got several UI/UX updates. Working with JSON files got much more pleasant with new syntax updates including the auto-completion of strings and dictionaries, auto-indentation of nested objects, object and array folding, and more.

The "by Day" view in analytics got a 2x limit increase. Due to the popularity of this segmentation method, we decided to double the limit of the days that can be viewed at once from 92 to 184. So now you can view how this or that metric changed from day to day for up to 6 months.

Stay tuned for more and bigger updates to be released this spring!

The last month of winter brought several handy updates for the Paywall Builder and a long-awaited prediction feature for paywall A/B testing:

Close button delay. Now you can set the delay time for the close button to appear on your paywall. Just enable the “Show after delay” toggle and you’re free to set the delay time and the fade-in duration for the button. 

Font styles and customization. Every text field on your paywall can feature the font of your choice, including custom ones. Style the text by making it bold, italic, etc. Set one font and style for the whole paywall or adjust every textual element separately. Find more details in the docs.

Custom tags. Use custom tags to provide a dynamic and personalized paywall experience to your users. Create a variable that can be substituted with a custom text depending on a certain criterion. Learn how to use custom tags here.

Image localization and zoom/crop. Adapt your paywall to other cultures better by uploading (and cropping) different background images for different locales. 

Prediction for paywall A/B testing. Rely on AI to make the right choice when A/B testing your paywalls. The predicted P2BB (Probability-to-be-the-best) helps in quicker and more reliable decision-making than relying solely on real-time metrics. Learn more about how it works.

The springtime is also expected to be generous with updates, so stay tuned!