While the industry debated the future of monetization related to the latest news (we’ve got thoughts on that, keep reading), we’ve been busy shipping product updates to help you stay ahead. Here’s what’s new in Adapty

Meet AI paywall generator!

Put together paywalls without spending hours on design or layout decisions. Just drop your App Store link, and in a few seconds you’ll get 5 paywalls ready to test, edit, or publish. 

Available now in your Paywall Builder.

Refund Saver got a major upgrade

We’ve shipped four big features to make Refund Saver even more powerful:

• Retry-friendly refund mode. You can now choose a more user-friendly refund policy: decline the first refund request, and grant the second one automatically.
• Consent-aware refunds. You can now define your refund policy on a per-user basis: opt-in or opt-out. Only process refunds for users who’ve explicitly opted in.
• Individual refund preferences. Set and update refund behavior. Let users trigger a stricter refund policy based on their actions in the app.
• Non-subscription support. Refund Saver now works with all types of in-app purchases, including consumables.

Cross-placement A/B tests

Run a single A/B test across multiple placements. Available for new users only, starting from SDK 3.5.0. Read the docs →

Adapty App is live

Monitor your key metrics on the go with the new Adapty mobile app. Download for iOS or Android.

SDK updates

• iOS 3.5.0 – Cross-placement A/B tests, AdaptyUI fixes
• Android 3.5.0 – Cross-placement A/B tests
• React Native 3.4.1 – Refund Saver support, Observer Mode
• Unity 3.4.0 – Consent and refund updates
• Flutter 3.4.1 – Xcode 16.3 support

iOS external payments: what now?

It’s a big shift, so we’re getting into it live. Join our discussion to unpack what’s happening, and what you should (and shouldn’t) do next. Bring your questions. Join the session →

We’re already working on the next big thing. Until then, test boldly, grow smarter.

February Adapty updates to help you scale your app more efficiently

1.  Rich text formatting in Paywall Builder. Use different fonts and styles within a single label to create more engaging and conversion-friendly paywalls.

2. More accurate tax calculations. Now we count it from the full price before platform fees, helping you track revenue more precisely.

3. Adapty SDK updates. React Native 3.3.1., iOS 3.4.0. and Flutter 3.3.2. presenting stability and performance improvements, Vision OS support, and bug fixes.

4. A new record by Refund Saver. By March it helped you to save $3M from refunds, and we are proud of it. Seriously

5. New ebook with a roadmap from $1K to $10K MRR launched. Don’t hesitate to grab your copy here.

Adapty’s latest updates are here to make your app growth even easier.

2. Remote Config auto-translation. Manual translations can be slow. With auto-translation, you can go global faster.

3. Cohort analysis: custom periods by days. Set custom timeframes - ideal for tracking short trials or analyzing specific daily behaviors.

4. Post-timer action.Trigger a new paywall when a timer ends, enabling multi-step flows that guide users toward conversion step by step.

5. Paywall Builder updates.
- Video templates: Add videos to paywalls without writing a single line of code.
- Rich text coloring: Highlight key points like offers or deadlines with color.

Share your Adapty Wrapped 2024 recap today and get a shot at winning 4 app growth mentorship sessions with an expert.

Here’s how to enter:

1. Share any card from your recap on social media.
2. Tag Adapty and use #adaptywrapped.

Deadline: January 6, 23:59 EST

2024 has been a year of milestones - both for you and your app. Now it’s time to celebrate your journey.

Your Adapty Wrapped 2024 is ready to explore:

• Key metrics like revenue and installs.
• Milestones and achievements that showcase your hard work.

Bonus! We’re offering something special — win app growth mentorship sessions with an expert!

Here’s how to enter:

1. Share any card from your recap on social media.
2. Tag Adapty and use #adaptywrapped.

That’s it!

We’ll randomly select a winner on January 6. Good luck!

November brought some exciting updates to help you grow your revenue!

Refund Saver. It sends real-time data to Apple, making it easier to prevent unjustified refunds. Apps using it have dropped refund rates from 4% to 2.3%, saving thousands of dollars every month.

Adapty iOS SDK 3.2.0. It’s a big step forward – so much so, it could be called version 4.0. This update includes:

• Full StoreKit 2 support: it handles nearly all purchase types with ease.
• Swift 6 compatibility: fully supports the latest version of Swift.

Win-back offers. Bring back lapsed users by adding win-back offers directly to your paywalls. Fully supported with the latest SDK update (3.2.0).

Paywall Builder updates:

• Flutter SDK support, Unity coming soon.
• “View More Plans” button to guide user choices.
• Content tabs for better plan organization.
• Timer modes for limited-time offers.
• Underline & strikethrough text formatting.

Stay tuned for even more rich updates coming soon!

• Move action buttons where they make the most sense or create your custom ones
• Hide or show elements without creating a new paywall.
• Use our new holiday templates - starting with Halloween.

Continuing our diligent work of improving the load speed of our analytics charts, this time we gave a boost to our Funnels dashboard, which now loads 20 times faster! Such an improvement now makes the work with segmenting and filtering much more efficient and convenient. Here are the results you are sure to appreciate:

• The median request duration changed from an average of 2.5 seconds to about 100 milliseconds.
• The 80th percentile figure jumped from an average of 9 seconds to around 400 milliseconds.

• A free layout with a vertical hierarchy of elements;
• New widgets: cards, timers, toggles, and carousels; 
• Support for long paywalls and scrolls. 

Currently available for iOS with Adapty SDK 3.0.0. For more details, visit our documents section.

We dedicated May to spring cleaning, releasing numerous minor improvements to make Adapty much more enjoyable. But there still were a few major ones:

ARPU and Installs in Cohorts. The Cohorts chart now includes ARPU and install numbers for each user cohort, making it easier to assess cohort significance at a glance. You can enable or disable the ARPU column in the Columns menu. These enhancements should help you easier make informed decisions about ad spend and marketing effectiveness.

CDN for paywall A/B testing. With Adapty SDK 2.11.0, the CDN used for caching paywalls is now also used in paywall A/B testing. It means the paywall variation is now assigned not on the Adapty server, but on the device, which should result in much quicker paywall loads. The use of CDN overall reduces paywall load times to 300-500 milliseconds (!), ensuring a seamless user experience even in regions with slower internet.

Stay tuned for more and hotter summer updates next month!