Launch, attribute, and optimize Apple Ads in one place. Real-time analytics, smart automations that grow ROAS, and no MMP fees.

• Save 2–4% of ad spend by eliminating MMP costs.
• Seamless analytics: from impressions to ROAS.
• Single source of truth: no MMP lags, no data loss, no duplicates.
• Automations adjust bids by your rules to hit target CPA/ROAS.
• Best price on the market.
• Adapty infrastructure: security, reliability, and 24/7 support.

Get started in minutes — sign in with Apple (≈3 min) and launch your first campaigns.

Start your 14-day free trial now or book a demo to learn more about Adapty Ads Manager.

For the past month, we’ve been working on major things at Adapty. While some updates are still under wraps, here’s what we can already share.

1. Preview your paywalls in our mobile app

You can now preview paywalls created in the Paywall Builder right in the Adapty iOS app — without publishing them live.

Click “Test on Device” in the builder’s web UI, scan the QR code with your phone, and see how your paywall looks on your device. Or open the app, go to the Paywalls section, select the paywall, and tap the play icon.

By the way, we’ve upgraded the mobile app in more ways than one. Now it's the easiest way to track your app’s performance on the go:

— Check MRR, revenue, installs, ARPU, and subscriptions by day, week, or month

— Access the real-time feed of subscription events — trials, conversions, renewals

— View your active paywalls and A/B test results

Download our app here →

2. Run live API requests directly in our docs

Our API documentation is now interactive.

You no longer need to copy requests into a terminal or import a Postman collection. Just paste your API key into the authorization field and see real responses from your account as you read.

When you are ready to build, copy a ready-to-use code sample in your preferred language and run it instantly.

Try it here →

— Copy-paste paywalls made with our builder. Managing multiple apps? No need to rebuild paywalls from scratch. With Paywall Builder, you can now copy a paywall from one app and paste it into another in seconds. Learn more here →

— Localize onboardings in our Onboarding Builder. Translate your onboarding content manually, use AI, or export a localization file. Adapty creates a localized flow that you can fine-tune and adjust as needed. Click here for details →

— Smoother user experience with instant onboarding screen loading. With our Onboarding Builder, you can now create seamless onboarding flows without any delays between screens. If you already have a flow built in Onboarding Builder, simply republish it to get the speed boost.

— Add transparency to your paywall footer. Use a simple switch in Paywall Builder to make the footer transparent or filled when scrolled.

— Reworked documentation, easier to navigate. Our docs got a major upgrade with a new structure that makes everything faster to find. Jump into streamlined quick start guides or switch between platform-specific sections right from the header.

— Animate your purchase button. You can add subtle animations to purchase buttons in Paywall Builder to better catch users’ attention and boost conversions. More on how to add animations →

— Create custom user segments in analytics. Assign custom attributes to users during onboarding (e.g., their goals within the app) to create meaningful segments. You can then group or filter users in your analytics and see how key metrics like LTV or conversion rates vary across user profiles. Learn more →

— Show custom media on paywalls. Display custom images or videos on paywalls based on user attributes (e.g., user location). This helps build trust, makes your paywalls more relevant, and increases engagement. See how it works →

— Improved Install → Paid conversion metric. We’ve updated this metric to include all subscriptions, not only those started without a trial. for a more complete view of user monetization.

— Faster updates for paywalls and placements. Our CDN and caching systems are now faster and more efficient. That means changes to paywalls or placements go live instantly. No need to wait or refresh manually.

— Smarter audience filters. You can now filter users by install version, install date, or access level and use greater than / less than logic. For example, it’s now easier to target only users on your latest app version without selecting versions one by one.

— New API to manage paywalls remotely. You can now manage paywalls without opening the Adapty dashboard. Use our new server-side API to fetch a specific paywall, list all paywalls, update remote config (e.g., prices, images, button text). This gives your dev team more control and flexibility for automating workflows or integrating Adapty into your backend.

All features are available now. Try them in your dashboard or explore the docs to get started.

A fresh batch of updates to help you build faster, test smarter, and grow revenue.

— Paddle integration is live. Sync your web purchases with mobile and track all revenue in one place. Set it up →

— Onboarding builder is now available for Pro and Pro+ plans, including support for React Native and Flutter. Create onboarding flows without writing a single line of code.  See how it works →

— Our documentation is now LLM-friendly. We’ve optimized every article for LLMs with Markdown formatting, a “Copy for LLM” button, and a ready-to-use file for chatbot integrations. Give it a try →

— Revenue filters by renewals. You can now break down subscription revenue by activations vs renewals — see exactly how much comes from new subscribers and how much from repeat ones. More on analytics filters →

— Refund analytics just got better. Now you can clearly distinguish standard refunds from those triggered by plan upgrades. More on refunds →

— Subscriptions renewal cancellations now show up on your main Overview dashboard. One of the key metrics to watch, now front and center.

From web paywalls to onboarding flows and fresher metrics, May was full of upgrades. Here are the highlights worth checking out.

Web paywalls. You can now send users from your iOS app to Safari, let them pay outside the App Store, and activate the subscription when they come back. It’s fast, seamless, and totally compliant. Read how it works →

No-code onboardings. First impressions count – now you can build onboarding flows right in Adapty. Show them in your app with the SDK, and track visits, conversions, and revenue. No dev time needed. Enterprise-only for now. Docs → / SDK guide →

iPad paywalls. The Paywall Builder now supports tablets and landscape mode. We added width limits and smarter image cropping to make your designs look good on iPads (SDK 3.7.0+ required).

Official Stripe App. No more copying API keys, just connect and go. And yep, we automatically sync Stripe data with AppsFlyer now.

New metrics in Adapty app. You can now track ARPAS, Active trials, New trials, Install-to-trial, Install-to-paid, Trial-to-paid, Refund events, and Refund amount.

• Build web paywalls in minutes
• Enable Apple Pay for a native-feeling checkout
• Accept payments via Stripe, PayPal, Paddle, and more
• Boost revenue with upsells and smart offers
• Skip the 30% App Store fee

You can now add web paywalls to your app in a few taps, bypassing Apple’s 30% fee.

Key features:

• Create high-converting web paywalls in minutes
• Streamline checkout with Apple Pay button
• Integrate with major PSPs & MoRs – Stripe, Solidgate, PayPal, Paddle, Braintree, Adyen, and more
• Boost LTV with upsells, upgrades, and smart offers

Available for all users with the latest SDK. Read the documentation for more details.

Register for our webinar series to learn how to integrate web payments, work with providers, unlock hidden capabilities, and master key processes like disputes, chargebacks, and orchestration.

While the industry debated the future of monetization related to the latest news (we’ve got thoughts on that, keep reading), we’ve been busy shipping product updates to help you stay ahead. Here’s what’s new in Adapty

Meet AI paywall generator!

Put together paywalls without spending hours on design or layout decisions. Just drop your App Store link, and in a few seconds you’ll get 5 paywalls ready to test, edit, or publish. 

Available now in your Paywall Builder.

Refund Saver got a major upgrade

We’ve shipped four big features to make Refund Saver even more powerful:

• Retry-friendly refund mode. You can now choose a more user-friendly refund policy: decline the first refund request, and grant the second one automatically.
• Consent-aware refunds. You can now define your refund policy on a per-user basis: opt-in or opt-out. Only process refunds for users who’ve explicitly opted in.
• Individual refund preferences. Set and update refund behavior. Let users trigger a stricter refund policy based on their actions in the app.
• Non-subscription support. Refund Saver now works with all types of in-app purchases, including consumables.

Cross-placement A/B tests

Run a single A/B test across multiple placements. Available for new users only, starting from SDK 3.5.0. Read the docs →

Adapty App is live

Monitor your key metrics on the go with the new Adapty mobile app. Download for iOS or Android.

SDK updates

• iOS 3.5.0 – Cross-placement A/B tests, AdaptyUI fixes
• Android 3.5.0 – Cross-placement A/B tests
• React Native 3.4.1 – Refund Saver support, Observer Mode
• Unity 3.4.0 – Consent and refund updates
• Flutter 3.4.1 – Xcode 16.3 support

iOS external payments: what now?

It’s a big shift, so we’re getting into it live. Join our discussion to unpack what’s happening, and what you should (and shouldn’t) do next. Bring your questions. Join the session →

We’re already working on the next big thing. Until then, test boldly, grow smarter.

February Adapty updates to help you scale your app more efficiently

1.  Rich text formatting in Paywall Builder. Use different fonts and styles within a single label to create more engaging and conversion-friendly paywalls.

2. More accurate tax calculations. Now we count it from the full price before platform fees, helping you track revenue more precisely.

3. Adapty SDK updates. React Native 3.3.1., iOS 3.4.0. and Flutter 3.3.2. presenting stability and performance improvements, Vision OS support, and bug fixes.

4. A new record by Refund Saver. By March it helped you to save $3M from refunds, and we are proud of it. Seriously

5. New ebook with a roadmap from $1K to $10K MRR launched. Don’t hesitate to grab your copy here.