Custom tags: Personalize screens with your users’ data

Your app passes a value through the SDK, and any text in the flow shows it. One flow covers all your users.

• Name. "Hi, Anna" instead of "Hi there".
• Status. Credits left, current plan, days in a streak.
• Calculated values. A discount for a bigger pack, or a result from answers in an earlier onboarding.
• Fallbacks. Users without a value see a default you set, so nobody sees a blank.

Read the Docs →

Funnel: See which screen loses users

Last month we sent flow screen views to your analytics and said the funnel wasn't in our dashboard yet. Now it is: open a flow and select the Funnel tab.

• Every step. Users who reached, completed or dropped at each screen, so you find the one that leaks.
• Money per paywall screen. Trials, purchases and revenue, with a link to full paywall metrics.
• Before and after. Each published version has its own funnel. Change a screen, publish, and compare the same step.
• Filters. Platform, country and subscription state, such as Never subscribed or Active trial. CSV export.

Also available in the CLI/MCP! 

Read the Docs →

Animated transitions between screens

Screens in your flow can now animate in and out, the way they do in native apps. The paywall rises from the bottom right after the last quiz answer. The results screen fades in after a three-second "Analyzing your answers" loader. Pick push, slide or fade for any step, tune the direction, easing (soft bounce included), duration and delay, and watch the preview right in the action settings. Back plays it in reverse, on iOS and Android.

Read the docs →

Dark mode: Separate visuals for day and night

Each theme now takes its own fill: color, gradient, image or video.

• Mix fills. A solid color in light mode, a photo in dark mode.
• Dark files for media. Image and Video elements have a Dark tab for a separate file.
• Per localization. Each locale gets its own day and night visuals. No SDK update needed.

Tip: ask the AI Editor "Apply the Card background style to all cards" to update every card on a screen in one step.

Read the Docs →

Version history: Undo a release without rebuilding it

Open Version history in the builder's top bar. Your draft and the live flow stay untouched while you browse.

• Preview and test. Open any version read-only, or on your phone with a QR code.
• Roll back. Restore a version as a draft and publish it again.
• Branch. Restore a version as a new flow and A/B test it against the current one.
• Reuse one screen. Copy a screen or element from an old version into your draft.

Read the Docs →

Also new

Offer price per period. New tags offer_price_per_day, _week, _month and _year turn "first week $1.99" into "only $0.29 a day", in text and in conditions. "1 week free, then $79.99 a year" now shows correctly on iOS.

Read the Docs →

12-month commitment plans in flows. Users outside the US can buy your yearly plan in 12 monthly payments, with up to 50% on top. Requires Adapty SDK 4.3.1+ on iOS and iOS 26.4+ on the user's device. Read the Docs →

Adapty MCP server. Our first MCP server is live. Connect https://mcp.adapty.io/mcp to your AI assistant to read and manage apps, flows, placements, A/B tests and analytics in plain language.

Growth Advisor skill. Ask your agent "What should I test next?" or "Why did revenue drop last month?" The skill reads your analytics, placements and flows, ranks A/B test ideas by the purchases at stake, and prepares the flow copy, segment and test after you confirm. We update skills often; to get updates automatically, paste this prompt into Claude Code:

Turn on auto-update for the adapty plugin marketplace: in ~/.claude/settings.json, add "autoUpdate": true to extraKnownMarketplaces.adapty and keep its source as it is (if the entry is missing, add it with source github adaptyteam/adapty-skills). Then update right away: run claude plugin marketplace update adapty and claude plugin update adapty-skills@adapty, and tell me to restart.

Read the Docs →

A lower price at checkout, up to 50% more revenue per subscriber, and a commitment users can't cancel mid-year.

Cancelling stops only the next commitment — the subscriber keeps paying until payment 12.

Add the yearly product to a custom paywall with Billing plan = Monthly; users who can't buy the plan see the upfront price.

The plan is reported as :monthly in analytics, webhooks, and integrations. Native iOS only for now. Flows support and cross-platform SDKs are coming in November.

More about the plan →  How to set up →

Cross-placement A/B tests: one test, every placement

• Custom tags. Coming soon, for parity with the legacy builder.
• Light and dark images. Separate images per theme, also coming soon.

Start testing →

Also new: the sliding sheet element

The legacy builder's overlay, rebuilt for flows. The background holds still while the sheet slides up over it. 

Good for plan details, terms, or a last-minute offer, and one less gap when you move a paywall off the old builder.

Try it in the builder →

Reminder: legacy builders are deprecated on October 1

From October 1, the legacy builders take no new paywalls and get no more fixes. 

Everything already published keeps rendering. If you still have paywalls there, "Move to new builder" rebuilds them as flow drafts while the originals keep serving.

We've added two new events, trial_active and subscription_active. Both can go to your integrations and webhooks.

trial_active fires N hours or days after the trial starts, but only if the user hasn't cancelled. That way, your MMP and ad networks get a better signal about users who actually stayed.

Each integration can have its own time window. For example, AppsFlyer gets one duration, your webhook gets another.

Go to Integrations, open the one you send events to, and set your window.

Figma import: Turn design frames into flows

Select frames in Figma, run the Import to Adapty plugin, and each frame becomes an editable screen in a draft flow. 

• Layout, text, images, and buttons all come across. Buttons come already wired to the next screen.
  
• Up to 50 screens per export. Full multi-screen onboardings, not just single paywalls.
• Quiz options and inputs arrive working. Selectable groups and input fields import as real elements, not pictures of them.

Read the Docs →

Flow events: See the data inside a flow

Every input a user makes in a flow now arrives as an SDK event, along with a view event for every screen. No SDK update needed.

• User inputs. Quiz answers, typed names, the date picked on a birthday screen.
• Screen views. Build the flow funnel screen by screen in your own analytics. Not in our dashboard yet.
• Revenue by flow. Group revenue dashboards by flow to see which one earned.

Also new: Migrate paywall placements onto flows in bulk

A placement's content type is fixed when it's created, so every flow needs a new placement with a new ID. The migrate-placements skill creates them in bulk, one flow per paywall, and hands you the old → new ID table to approve. Your old placements keep serving until you ship the new IDs on SDK v4+.

Read the Docs →

Install the flow-generator skill and Claude Code, Codex, or Copilot CLI reads your flow config through the Adapty CLI, rewrites it, previews it, and saves a draft once you approve. New flow from a screenshot, or edits to one you already run: components, themes, locales, interactivity. Read the docs ->

Five ways to build a flow

That makes five, and two of them didn't exist a month ago.

• From scratch, by hand. Full control, and video walkthroughs if you're starting.
• From a template. 25 in the library, waiting for you.
• AI chat in the builder. Helps you edit the screen you have open, one prompt at a time, with one-click undo.
• The flow-generator skill. Screens from a screenshot or from a description. It edits the whole flow, not just the screen you're on.
• Migration from the old builder. Live this week. Anyone on the old Paywall Builder can move a paywall across with one button. It needs a new placement and SDK v4+.

Chargebacks on Google Play now cost developers real money. Since August 3, every lost dispute means paying back the purchase price, plus bank fees on top.

Refund Saver has your back. Turn it on for Google Play, and whenever a chargeback goes into review, Adapty automatically sends Google the evidence it needs: how the purchase was actually used. That helps Google fight illegitimate chargebacks for you, so you keep the revenue you've earned.

Refund preferences are now set per platform in Refund Saver Settings, and the whole page follows: switch between Apple and Google to see what you've saved, refunds requested, and your win rate on each store.

Already saving refunds on iOS? Android is enabled by default. If your app is cross-platform, just add your Google Play credentials to Adapty and Refund Saver starts working automatically. 

Try it now →

Read the docs →

Open the overview page of any paywall you built in the legacy Paywall Builder and click Move to new Flow & Paywall builder. Adapty recreates it as a draft flow: same screens, styling, and copy in every locale, with prices and discounts as variables instead of hardcoded values. Your original stays live while you edit and test the new version.

A few legacy features have no flow equivalent, so the builder opens an Import review panel with each difference and a suggested fix.

Read the docs →

Important: Existing Paywall Builder & Onboarding builder will be deprecated on 1st of October 2026. We highly encourage migrating to the new Flow & Paywall Builder.

Learn more about what will happen

Apple's Retention API: Own the cancelation screen

Send a value reminder, a discount, or a plan switch from your Cancelation screen. You can set it up from the Adapty dashboard with no SDK update and no endpoint to build.

• On-device preview. Check the message inside Apple's cancel sheet, light and dark, before you send it for review.
• AI localization. Write it once in English and every locale fills in.
• Save-rate analytics. See shown, saved, and save rate metrics for each message.

Read the Docs  →

New Flow & Paywall Builder templates you can publish today

Onboarding quizzes, discount offers, and single-screen paywalls. Open a template, connect your products, edit the copy, and publish. 

The same template works for a single paywall or a full multi-screen onboarding, and changes go live without an app release.

Browse new templates  →

Also new: Sync your Apple Ads data on demand 

Apple Ads metadata syncs once a day. If the dashboard looks stale before the next run, trigger the sync yourself in Settings → Troubleshooting. 

Try It out  →