— Animate your purchase button. You can add subtle animations to purchase buttons in Paywall Builder to better catch users’ attention and boost conversions. More on how to add animations →

— Create custom user segments in analytics. Assign custom attributes to users during onboarding (e.g., their goals within the app) to create meaningful segments. You can then group or filter users in your analytics and see how key metrics like LTV or conversion rates vary across user profiles. Learn more →

— Show custom media on paywalls. Display custom images or videos on paywalls based on user attributes (e.g., user location). This helps build trust, makes your paywalls more relevant, and increases engagement. See how it works →

— Improved Install → Paid conversion metric. We’ve updated this metric to include all subscriptions, not only those started without a trial. for a more complete view of user monetization.

— Faster updates for paywalls and placements. Our CDN and caching systems are now faster and more efficient. That means changes to paywalls or placements go live instantly. No need to wait or refresh manually.

— Smarter audience filters. You can now filter users by install version, install date, or access level and use greater than / less than logic. For example, it’s now easier to target only users on your latest app version without selecting versions one by one.

— New API to manage paywalls remotely. You can now manage paywalls without opening the Adapty dashboard. Use our new server-side API to fetch a specific paywall, list all paywalls, update remote config (e.g., prices, images, button text). This gives your dev team more control and flexibility for automating workflows or integrating Adapty into your backend.

All features are available now. Try them in your dashboard or explore the docs to get started.

A fresh batch of updates to help you build faster, test smarter, and grow revenue.

— Paddle integration is live. Sync your web purchases with mobile and track all revenue in one place. Set it up →

— Onboarding builder is now available for Pro and Pro+ plans, including support for React Native and Flutter. Create onboarding flows without writing a single line of code.  See how it works →

— Our documentation is now LLM-friendly. We’ve optimized every article for LLMs with Markdown formatting, a “Copy for LLM” button, and a ready-to-use file for chatbot integrations. Give it a try →

— Revenue filters by renewals. You can now break down subscription revenue by activations vs renewals — see exactly how much comes from new subscribers and how much from repeat ones. More on analytics filters →

— Refund analytics just got better. Now you can clearly distinguish standard refunds from those triggered by plan upgrades. More on refunds →

— Subscriptions renewal cancellations now show up on your main Overview dashboard. One of the key metrics to watch, now front and center.

From web paywalls to onboarding flows and fresher metrics, May was full of upgrades. Here are the highlights worth checking out.

Web paywalls. You can now send users from your iOS app to Safari, let them pay outside the App Store, and activate the subscription when they come back. It’s fast, seamless, and totally compliant. Read how it works →

No-code onboardings. First impressions count – now you can build onboarding flows right in Adapty. Show them in your app with the SDK, and track visits, conversions, and revenue. No dev time needed. Enterprise-only for now. Docs → / SDK guide →

iPad paywalls. The Paywall Builder now supports tablets and landscape mode. We added width limits and smarter image cropping to make your designs look good on iPads (SDK 3.7.0+ required).

Official Stripe App. No more copying API keys, just connect and go. And yep, we automatically sync Stripe data with AppsFlyer now.

New metrics in Adapty app. You can now track ARPAS, Active trials, New trials, Install-to-trial, Install-to-paid, Trial-to-paid, Refund events, and Refund amount.

• Build web paywalls in minutes
• Enable Apple Pay for a native-feeling checkout
• Accept payments via Stripe, PayPal, Paddle, and more
• Boost revenue with upsells and smart offers
• Skip the 30% App Store fee

You can now add web paywalls to your app in a few taps, bypassing Apple’s 30% fee.

Key features:

• Create high-converting web paywalls in minutes
• Streamline checkout with Apple Pay button
• Integrate with major PSPs & MoRs – Stripe, Solidgate, PayPal, Paddle, Braintree, Adyen, and more
• Boost LTV with upsells, upgrades, and smart offers

Available for all users with the latest SDK. Read the documentation for more details.

Register for our webinar series to learn how to integrate web payments, work with providers, unlock hidden capabilities, and master key processes like disputes, chargebacks, and orchestration.

While the industry debated the future of monetization related to the latest news (we’ve got thoughts on that, keep reading), we’ve been busy shipping product updates to help you stay ahead. Here’s what’s new in Adapty

Meet AI paywall generator!

Put together paywalls without spending hours on design or layout decisions. Just drop your App Store link, and in a few seconds you’ll get 5 paywalls ready to test, edit, or publish. 

Available now in your Paywall Builder.

Refund Saver got a major upgrade

We’ve shipped four big features to make Refund Saver even more powerful:

• Retry-friendly refund mode. You can now choose a more user-friendly refund policy: decline the first refund request, and grant the second one automatically.
• Consent-aware refunds. You can now define your refund policy on a per-user basis: opt-in or opt-out. Only process refunds for users who’ve explicitly opted in.
• Individual refund preferences. Set and update refund behavior. Let users trigger a stricter refund policy based on their actions in the app.
• Non-subscription support. Refund Saver now works with all types of in-app purchases, including consumables.

Cross-placement A/B tests

Run a single A/B test across multiple placements. Available for new users only, starting from SDK 3.5.0. Read the docs →

Adapty App is live

Monitor your key metrics on the go with the new Adapty mobile app. Download for iOS or Android.

SDK updates

• iOS 3.5.0 – Cross-placement A/B tests, AdaptyUI fixes
• Android 3.5.0 – Cross-placement A/B tests
• React Native 3.4.1 – Refund Saver support, Observer Mode
• Unity 3.4.0 – Consent and refund updates
• Flutter 3.4.1 – Xcode 16.3 support

iOS external payments: what now?

It’s a big shift, so we’re getting into it live. Join our discussion to unpack what’s happening, and what you should (and shouldn’t) do next. Bring your questions. Join the session →

We’re already working on the next big thing. Until then, test boldly, grow smarter.

February Adapty updates to help you scale your app more efficiently

1.  Rich text formatting in Paywall Builder. Use different fonts and styles within a single label to create more engaging and conversion-friendly paywalls.

2. More accurate tax calculations. Now we count it from the full price before platform fees, helping you track revenue more precisely.

3. Adapty SDK updates. React Native 3.3.1., iOS 3.4.0. and Flutter 3.3.2. presenting stability and performance improvements, Vision OS support, and bug fixes.

4. A new record by Refund Saver. By March it helped you to save $3M from refunds, and we are proud of it. Seriously

5. New ebook with a roadmap from $1K to $10K MRR launched. Don’t hesitate to grab your copy here.

Adapty’s latest updates are here to make your app growth even easier.

2. Remote Config auto-translation. Manual translations can be slow. With auto-translation, you can go global faster.

3. Cohort analysis: custom periods by days. Set custom timeframes - ideal for tracking short trials or analyzing specific daily behaviors.

4. Post-timer action.Trigger a new paywall when a timer ends, enabling multi-step flows that guide users toward conversion step by step.

5. Paywall Builder updates.
- Video templates: Add videos to paywalls without writing a single line of code.
- Rich text coloring: Highlight key points like offers or deadlines with color.

Share your Adapty Wrapped 2024 recap today and get a shot at winning 4 app growth mentorship sessions with an expert.

Here’s how to enter:

1. Share any card from your recap on social media.
2. Tag Adapty and use #adaptywrapped.

Deadline: January 6, 23:59 EST

2024 has been a year of milestones - both for you and your app. Now it’s time to celebrate your journey.

Your Adapty Wrapped 2024 is ready to explore:

• Key metrics like revenue and installs.
• Milestones and achievements that showcase your hard work.

Bonus! We’re offering something special — win app growth mentorship sessions with an expert!

Here’s how to enter:

1. Share any card from your recap on social media.
2. Tag Adapty and use #adaptywrapped.

That’s it!

We’ll randomly select a winner on January 6. Good luck!