July Adapty updates: smarter paywalls, sharper analytics
— Animate your purchase button. You can add subtle animations to purchase buttons in Paywall Builder to better catch users’ attention and boost conversions. More on how to add animations →
— Create custom user segments in analytics. Assign custom attributes to users during onboarding (e.g., their goals within the app) to create meaningful segments. You can then group or filter users in your analytics and see how key metrics like LTV or conversion rates vary across user profiles. Learn more →
— Show custom media on paywalls. Display custom images or videos on paywalls based on user attributes (e.g., user location). This helps build trust, makes your paywalls more relevant, and increases engagement. See how it works →
— Improved Install → Paid conversion metric. We’ve updated this metric to include all subscriptions, not only those started without a trial. for a more complete view of user monetization.
— Faster updates for paywalls and placements. Our CDN and caching systems are now faster and more efficient. That means changes to paywalls or placements go live instantly. No need to wait or refresh manually.
— Smarter audience filters. You can now filter users by install version, install date, or access level and use greater than / less than logic. For example, it’s now easier to target only users on your latest app version without selecting versions one by one.
— New API to manage paywalls remotely. You can now manage paywalls without opening the Adapty dashboard. Use our new server-side API to fetch a specific paywall, list all paywalls, update remote config (e.g., prices, images, button text). This gives your dev team more control and flexibility for automating workflows or integrating Adapty into your backend.
All features are available now. Try them in your dashboard or explore the docs to get started.