The last month of winter brought several handy updates for the Paywall Builder and a long-awaited prediction feature for paywall A/B testing:

Close button delay. Now you can set the delay time for the close button to appear on your paywall. Just enable the “Show after delay” toggle and you’re free to set the delay time and the fade-in duration for the button. 

Font styles and customization. Every text field on your paywall can feature the font of your choice, including custom ones. Style the text by making it bold, italic, etc. Set one font and style for the whole paywall or adjust every textual element separately. Find more details in the docs.

Custom tags. Use custom tags to provide a dynamic and personalized paywall experience to your users. Create a variable that can be substituted with a custom text depending on a certain criterion. Learn how to use custom tags here.

Image localization and zoom/crop. Adapt your paywall to other cultures better by uploading (and cropping) different background images for different locales. 

Prediction for paywall A/B testing. Rely on AI to make the right choice when A/B testing your paywalls. The predicted P2BB (Probability-to-be-the-best) helps in quicker and more reliable decision-making than relying solely on real-time metrics. Learn more about how it works.

The springtime is also expected to be generous with updates, so stay tuned!