We dedicated May to spring cleaning, releasing numerous minor improvements to make Adapty much more enjoyable. But there still were a few major ones:

ARPU and Installs in Cohorts. The Cohorts chart now includes ARPU and install numbers for each user cohort, making it easier to assess cohort significance at a glance. You can enable or disable the ARPU column in the Columns menu. These enhancements should help you easier make informed decisions about ad spend and marketing effectiveness.

CDN for paywall A/B testing. With Adapty SDK 2.11.0, the CDN used for caching paywalls is now also used in paywall A/B testing. It means the paywall variation is now assigned not on the Adapty server, but on the device, which should result in much quicker paywall loads. The use of CDN overall reduces paywall load times to 300-500 milliseconds (!), ensuring a seamless user experience even in regions with slower internet.

Stay tuned for more and hotter summer updates next month!