What’s new in Adapty: personalised paywalls, flow funnels, screen animations, and more
Custom tags: Personalize screens with your users’ data
Your app passes a value through the SDK, and any text in the flow shows it. One flow covers all your users.
- Name. "Hi, Anna" instead of "Hi there".
- Status. Credits left, current plan, days in a streak.
- Calculated values. A discount for a bigger pack, or a result from answers in an earlier onboarding.
- Fallbacks. Users without a value see a default you set, so nobody sees a blank.
Funnel: See which screen loses users
Last month we sent flow screen views to your analytics and said the funnel wasn't in our dashboard yet. Now it is: open a flow and select the Funnel tab.
- Every step. Users who reached, completed or dropped at each screen, so you find the one that leaks.
- Money per paywall screen. Trials, purchases and revenue, with a link to full paywall metrics.
- Before and after. Each published version has its own funnel. Change a screen, publish, and compare the same step.
- Filters. Platform, country and subscription state, such as Never subscribed or Active trial. CSV export.
Also available in the CLI/MCP!
Animated transitions between screens
Screens in your flow can now animate in and out, the way they do in native apps. The paywall rises from the bottom right after the last quiz answer. The results screen fades in after a three-second "Analyzing your answers" loader. Pick push, slide or fade for any step, tune the direction, easing (soft bounce included), duration and delay, and watch the preview right in the action settings. Back plays it in reverse, on iOS and Android.
Dark mode: Separate visuals for day and night
Each theme now takes its own fill: color, gradient, image or video.
- Mix fills. A solid color in light mode, a photo in dark mode.
- Dark files for media. Image and Video elements have a Dark tab for a separate file.
- Per localization. Each locale gets its own day and night visuals. No SDK update needed.
Tip: ask the AI Editor "Apply the Card background style to all cards" to update every card on a screen in one step.
Version history: Undo a release without rebuilding it
Open Version history in the builder's top bar. Your draft and the live flow stay untouched while you browse.
- Preview and test. Open any version read-only, or on your phone with a QR code.
- Roll back. Restore a version as a draft and publish it again.
- Branch. Restore a version as a new flow and A/B test it against the current one.
- Reuse one screen. Copy a screen or element from an old version into your draft.
Also new
Offer price per period. New tags offer_price_per_day, _week, _month and _year turn "first week $1.99" into "only $0.29 a day", in text and in conditions. "1 week free, then $79.99 a year" now shows correctly on iOS.
12-month commitment plans in flows. Users outside the US can buy your yearly plan in 12 monthly payments, with up to 50% on top. Requires Adapty SDK 4.3.1+ on iOS and iOS 26.4+ on the user's device. Read the Docs →
Adapty MCP server. Our first MCP server is live. Connect https://mcp.adapty.io/mcp to your AI assistant to read and manage apps, flows, placements, A/B tests and analytics in plain language.
Growth Advisor skill. Ask your agent "What should I test next?" or "Why did revenue drop last month?" The skill reads your analytics, placements and flows, ranks A/B test ideas by the purchases at stake, and prepares the flow copy, segment and test after you confirm. We update skills often; to get updates automatically, paste this prompt into Claude Code:
Turn on auto-update for the adapty plugin marketplace: in ~/.claude/settings.json, add "autoUpdate": true to extraKnownMarketplaces.adapty and keep its source as it is (if the entry is missing, add it with source github adaptyteam/adapty-skills). Then update right away: run claude plugin marketplace update adapty and claude plugin update adapty-skills@adapty, and tell me to restart.