Adapty Adapty product updates logo

Adapty product updates

Back to Homepage Subscribe to Updates

Labels

  • All Posts
  • Fix
  • Announcement
  • Improvement

Jump to Month

  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • March 2025
  • January 2025
  • December 2024
  • October 2024
  • September 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • January 2024
  • December 2023
  • November 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
Powered by

Create yours, for free!

Improvement
today

What's new in Adapty: CLI, Autopilot upgrade, and Apple Ads Manager 2.0

Developer CLI

Manage Adapty entirely from the terminal — no dashboard needed. Create apps, set up products, build paywalls, configure placements. All scriptable, all automatable. We also released an Adapty CLI skill, so AI coding assistants can work with the CLI natively. Learn more →


Major Autopilot updates

- See how competitors price in your markets. Autopilot analyzes your top-5 revenue countries and shows competitor pricing and category benchmarks for each. If 10% of your revenue comes from Japan, you see what competitors charge there and how your category converts — so pricing decisions are based on your actual market mix, not just one geography. Learn more →
- Launch geo-pricing tests per country. Autopilot recommends a specific price in local currency for each of your top markets, based on conversion data and purchasing power. Pick a country, review the recommendation, and launch an A/B test — up to 5 geo-pricing rounds simultaneously. Learn more →

- Build your testing roadmap. Add your own hypothesis alongside Autopilot’s recommendation. Drag to reorder. You control what runs first — whether that's a quick geo-pricing win or a bigger structural change. Learn more →
- Get visual test ideas backed by proven patterns. Autopilot now recommends paywall design changes – trial toggles, timers, social proof, and more – with reasoning on when each works. Visual tests are lower-risk than price changes and often the fastest way to lift conversion. Learn more → 


Apple Ads Manager 2.0 – the biggest update since launch!

- Market Intelligence. See which keywords your competitors bid on across 50+ countries, find long-tail gaps, and add keywords directly to your campaigns — no Discovery campaign needed. Learn more →


- Full keyword lifecycle. Enable, pause, promote, and negate keywords automatically, 24/7, across every campaign and country. Learn more →
- Bid history on the keyword chart. Every CPT bid change now shows as a marker on the performance chart, so you can see exactly what each change did to your metrics. Learn more →
- Maximize Conversions bidding. New bidding strategy: let Apple's algorithm maximize downloads within your budget, with an optional target CPA. Learn more → 


Google Ads and FunnelFox integrations in Adapty UA

Two new integrations are live in Adapty UA: Google Ads and FunnelFox. Connect your ad channels and tie spend directly to subscription revenue. Learn more →