What's new in Adapty: Email campaigns, Autopilot upgrades, better attribution
Introducing Adapty Mail
Most apps have a quiet majority — users who signed up, poked around, and never converted. Adapty Mail helps you change that. Create, send, and attribute email campaigns directly from your project, without stitching together a separate platform. Everything is tied to your subscription data, so you know exactly who to reach and when.
Learn more about Adapty Mail →
Autopilot now does more of the growth work for you
Autopilot is becoming your AI Growth Manager — the layer that tells you what to test, why it matters, and how to read the results. Four updates this month move it closer to that role.
- Diagnose your paywall from a screenshot. Upload it and get a benchmarked breakdown against top apps in your category, with concrete layout and copy fixes. Strong recommendations automatically become A/B rounds.
- Every recommendation explains itself. Each round shows the data behind it, what to change, how to set up the test, and a new "How to interpret results" section telling you what to watch and when to call it.
- New benchmark: revenue by duration. The Market Insights chart shows how your revenue splits across subscription lengths and where it diverges from the category average in your country.
- Your growth plan in one place. A redesigned hub holds your full hypothesis pool — Pricing, Visual, Geo-pricing — with version history, refresh, and easier navigation between rounds.
Forecasts that fit your app
Predicted LTV and revenue now use your own cohort retention data when you have enough history — and fall back to cross-app averages for newer apps. Either way, the numbers are useful from the start.
Send all events to Adapty UA
Meta and TikTok model audiences better when they see the full picture. Adapty now forwards installs and transactions from organic and unattributed users to your pixel — not just users tied to a campaign.