Virtual currencies

Define a currency (credits, tokens, coins), link it to your products, and Adapty grants and tracks each user's balance. Set it up in the dashboard, then read and spend through the server-side API. Useful for AI apps that charge per generation, video apps selling episode unlocks, and games with in-app currency.

Create your first currency →

Original price and discount in webhooks

You can now see whether a user paid full price on their first transaction and what the renewal will cost. Webhook events with price data include the full price, alongside the amount the user paid, per country and currency. The new fields are additive and nullable, so your existing payloads keep working.

See the docs →

Automations for Ad Groups

Automation rules now run at the ad group level. Set your conditions and the rules adjust bids and CPA goals, then enable or pause groups when performance moves.

See the docs →

New campaign creation flow

Campaign setup now runs step by step. You choose a campaign type when you create a campaign: Brand, Competitor, Generic, Discovery, Max Conversion, or Custom. Your account structure stays consistent as campaign count grows.